The direction for this project was to do research on a company or brand, and expand designs for a market or

lifestyle the company does not currently cater to. 

     The brand I chose was L U S H. It is a casual Ready to Wear brand carried in department stores and many boutique style retailers. L U S H clothing is feminine and casual, they  carry a versatile amount of apparel from sportswear, and bottoms to dresses. 

     Dresses carried by L US H are more daytime casual, however, their demographic has many events and weekend activities they attend, and not a lot of breadth in options. I did not want to change the market the brand caters to, but expand its versatility.